The majority of business owners are aware that social media should play a key role in their overall marketing plan, but not everyone knows how to use social media effectively as a marketing tool. It takes more conscious effort than setting up an account and posting a few photos or announcing an occasional sale. Businesses who are truly adept at social media understand that it is first and foremost a means of engaging with the customer in an immediate and personal way. Consider the following tips for marketing via social media and visit Twitter for more.
1. Choose platforms wisely.
Effective social media marketing begins with choosing the right platforms. Social media can be a great way of targeting a market, so business owners should start by figuring out which social sites their ideal customers are most likely paying attention to. For example, the age range of users of both Facebook and Twitter is pretty wide, but significantly more younger people are using Instagram and Snapchat.
2. Keep the content fresh and valuable.
It’s better to focus on one or two social media sites and make frequent updates rather than creating many accounts that lie fallow. The best type of content is interesting, entertaining, and likely to get shared. The most frequently shared type of content is infographics, followed by interactive content (think quizzes and surveys), positive emotional content, images, lists, and news.
3. Use Twitter to find followers.
The best way to attract followers is to follow others in hopes that they reciprocate. One way to find people to follow is to delve into lists other users have created. Next to the number of followers and likes a user has, the word “Lists” will appear if that user has created any. By following other professionals in the same industry, a business owner is likely to find relevant lists full of potential followers.
Remember that social media is for communication, and communication is a two-way street. Customers may use Twitter to make a complaint about a bad experience, so it’s very important to monitor customer comments and make a quick and positive reply. An apologetic and helpful response to a bad experience is a public statement that the business cares about its customers.